Twitter is testing a format that displays ads in the replies to a given tweet.
The experiment is worldwide and on both iOS and Android.
Those involved in the test will see ads under the first, third, or eighth reply to a tweet.
While most of us absolutely hate ads, this idea will help both Twitter’s bottom line and creators who are used to making money on TikTok and Instagram from sponsored posts.
— Engadget (@engadget) October 14, 2021
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