Described as being for the “canna-curious,” Pabst Blue Ribbon granted the rights to Pabst Labs to create a line of cannabis-infused drinks under the Pabst Blue Ribbon name.
Known for its beer, Pabst Blue Ribbon’s new lemon seltzer is actually non-alcoholic. However, it has 5 mg of THC per can, along with purified water, lemon concentrate, sugar, and flavoring.
A new PBR seltzer hitting shelves in California isn't spiked with alcohol — but THC. It's part of a larger trend of companies trying to learn more about the THC beverage market, which could eventually be worth billions.
— NPR (@NPR) October 8, 2020
Right now, the drink is being sold in four-packs in cannabis dispensaries and online with available delivery in certain counties.
Pabst Blue Ribbon is not the only alcohol brand branching out with THC. Lagunita’s Brewing Company has released their Hi-Fi Hops seltzer.
Would you try a drink “spiked” with THC? Do you use THC products often?