Life

Why Pepsi Isn’t Airing Ads During This Year’s Super Bowl

Budgets are a little tighter for everyone right now, even Pepsi.

Pepsi will not be airing any ads during the “Big Game” this year because they want to refocus their funding.

In fairness, they’ll be putting their budget into the 12-minute Pepsi Super Bowl Halftime Show, which may as well be considered advertising.

Pepsi is hoping that the focus will get fans more excited about the mini-concert from The Weeknd, especially after such a strange 12 months of almost no concerts.

Are you looking forward to the “Big Game?” What has been your favorite Halftime Show performance? Who should perform at the next Halftime Show?

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  • X96 is Utah's Original Alternative. It is self-aware. It is ingrained. It plays bands like Panic! at the Disco, Red Hot Chili Peppers, The Cure, and Muse. It's part of a healthy diet and it's why native Utahns are so stout and stalwart. Listen and become part of it and it will become part of you.

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