Burger King restaurants in Sweden are daring customers to figure out whether they are eating real meat or something else. The 50/50 menu doesn’t let you have it your way. Instead, you have a 50/50 chance of getting a meaty Whopper or getting one with the new plant-based patties. The marketing director for Burger King Sweden said, “We are really proud of how hard it is to tell our plant-based burgers apart from real meat.” Customers who want to know what they ate will be able to scan a code on the burger box with an app. Surprise!!
A coin toss may be a bad idea if you're a committed vegetarian, but if you're veg-curious, it could be fun.
https://t.co/myCskXgSEL— Adweek (@Adweek) July 16, 2019
Would you try this? Have you tasted a plant-based burger? What did you think?
What do you guys think. 🤔https://t.co/5jlGJbMkQE
— Meat Ismurder Ⓥ✊🐾🌱🌍 (@MeatIsmurder70) July 13, 2019
