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NBA’s ratings woes continue

The NBA’s ratings struggles continue as the Los Angeles Lakers and Miami Heat battle it out in this season’s Finals.

Game 1 of the series was the least-watched NBA Finals game since 1988 when the Lakers beat the Pistons in seven.

Wednesday’s game netted about 7.4 million viewers. SportsProMedia.com reports the stat equates to a 45% drop in viewership and 48% drop in ratings.
Still, the NBA pulled the highest rating among non-NFL viewership.

Was it worth resuming the season only to have to compete with the NFL? Have you caught any of the series?

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