Is This even one more reason to cancel?
First, the ran out of money. Then we had surge pricing. Then they started blacking out movies on their app. Then some movies just disappeared from the menu. Then people started to complain that they would drive to a theater to see a movie only to have it disappear before they could check in and get a ticket. Oh, then they raised their monthly membership price to $15 per month.
— CNN (@CNN) August 6, 2018
Here’s the press released the sent out regarding the changes:
Dear MoviePass Member,
On August 15, 2018, we will hit the one-year anniversary of MoviePass’ revolutionary price point of $9.95 a month. We’ve experienced tremendous growth, and we know that at times, the frequent changes to our service have been frustrating to you. But through it all, one thing is clear: we’ve gotten people excited about going to the movies again.
Over the last year, we have tried different things and we’ve discovered what our members love about our service — the low price point and the ability to go to more than 91 percent of theaters nationwide. We’ve also learned what people don’t like about the service — features including Peak Pricing and Ticket Verification.
So now, with almost a full year of learnings under our belt, we’re introducing a new pricing plan that retains the features you love the most and removes the ones you don’t. Most importantly, this new plan will ensure that we can run a sustainable business and continue providing you with an amazing deal to go see movies in theaters.
Here are the details:
- Under our new plan, MoviePass members will be able to see up to three standard movies a month for $9.95 and be given up to a $5.00 discount to any additional movie tickets purchased. Today, 85 percent of MoviePass members go to three movies or less per month, so these changes cater to the majority of our movie-going community.
- The new plan will include many major studio first-run films, however, there will be some exceptions (note that theaters with e-ticketing will include all movies and showtimes with no restrictions).
- We will be suspending Peak Pricing and Ticket Verification requirements for all members in the new plan described above.
- Over the coming days, MoviePass members with a monthly subscription renewing on or after August 15th will be given the option in the MoviePass app to transition to the new plan. Quarterly and annual subscribers will not be impacted until their renewal date. The truth is, disruption and innovation require staying flexible and having an open mind. We genuinely strive to offer you a service that is a great deal, and we believe that the new plan we’re introducing will be attractive to the majority of our members.
It’s been an exciting journey so far, and MoviePass is here to stay. Your endless support, understanding and enthusiasm are greatly appreciated.
So they aren’t raising the price after all. If you haven’t already canceled, is this the final straw?