In a brilliant piece of marketing, Jif Peanut Butter is finally settling the debate on how to pronounce the word “gif.” Jif is releasing limited-edition jars of peanut butter with two different labels. One is spelled GIF and has below it, “Animated looping images. Hard g pronunciation.” The second label says JIF and below it says, “Creamy peanut butter. Soft g pronunciation.” The jars are available on Amazon. By the way, March 1st is Peanut Butter day. How do you pronounce it?
— The Verge (@verge) February 25, 2020
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