In a brilliant piece of marketing, Jif Peanut Butter is finally settling the debate on how to pronounce the word “gif.” Jif is releasing limited-edition jars of peanut butter with two different labels. One is spelled GIF and has below it, “Animated looping images. Hard g pronunciation.” The second label says JIF and below it says, “Creamy peanut butter. Soft g pronunciation.” The jars are available on Amazon. By the way, March 1st is Peanut Butter day. How do you pronounce it?
The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all https://t.co/9VyPGpDOnC pic.twitter.com/FrLbD1VtNJ
— The Verge (@verge) February 25, 2020