Life

Natural Light Celebrates Birthday With 77 Pack Of Beer

Ladies and Gentlemen, start your livers!

This should make shopping for Power Hour easier. Just make sure your insurance is paid up. The beer that has fueled many a college party is celebrating its birthday in a huge way, releasing a 77-pack of brews that are guaranteed to keep that pong tournament going for hours. But why did Natural Light choose a 77-pack? Most beers come in 6, 12, and 24 packs, while occasionally in 15, 18, and 30 cases. Even more so, the odd number makes fitting into a box a bit of a problem.

Turns out the Anheuser-Busch-produced suds hit stores in 1977 and to make it all fit, they developed a hexagonal shaped box weighing in at 65 pounds to bring it all home.
Unfortunately for the true Natty-Light connoisseur, the special cases are only sold in College Park, MD. But for the beer company, that town just happens to be the home of the University of Maryland.


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