Life

Super Bowl Ads Go Heavy On Nostalgia And Star-Power

Sure, there was the nail-biter, comeback victory for the Los Angeles Rams over the Cincinnati Bengals during Sunday night’s Super Bowl, but there were also the commercials.

This year, advertisers shelled out $7 million for a 30-second spot.

Chevrolet recreated the opening sequence to “The Sopranos” to tout its all-electric Chevy Silverado.

Toyota enlisted three famous “Joneses” (Leslie Jones, Tommy Lee Jones, and Rashida Jones) in its ad for the 2022 Tundra.

Verizon’s ad had comedian/actor Jim Carrey revisit his 1996 role as “The Cable Guy” to promote its ultrafast 5G wireless network.

FTX, a cryptocurrency exchange, enlisted Larry David of “Curb Your Enthusiasm” to convey that cryptocurrency is ready for the mainstream.

In fact, cryptocurrency made quite a splash during the game, with the above-mentioned FTX, Crypto.com, eToro, and Coinbase (the one with the floating QR code) all airing ads during the game.

How would you rate the last night’s Super Bowl ads?

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  • X96 is Utah's Original Alternative. It is self-aware. It is ingrained. It plays bands like Panic! at the Disco, Red Hot Chili Peppers, The Cure, and Muse. It's part of a healthy diet and it's why native Utahns are so stout and stalwart. Listen and become part of it and it will become part of you.

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