The most memorable commercial from last night’s Super Bowl was also the strangest – 60 seconds of a QR code bouncing around the screen like a vintage screen saver.
Turns out the ad was for the cryptocurrency exchange Coinbase – and managed to be both a success and a failure for the company.
While the ad drove some 20 million people to the website, the traffic was so intense that it temporarily crashed the page.
— The Verge (@verge) February 14, 2022
Those that managed to get through were treated to a promotion of $15 worth of Bitcoin for creating an account, along with a $3 million sweepstakes.
Did you try to scan the code during the ad? What was your favorite SB commercial?