Xbox and Nintendo are getting into the beauty game.
Last week, Xbox announced a partnership with OPI, one of the most popular nail polish brands, to unveil colors such as “Achievement Unlocked” and “Heart and Consoul”.
If you buy them, you can unlock in-game content in Forza Horizon 5 and Halo Infinite.
Cosmetics brand Colorpop has also worked with Nintendo’s Animal Crossing franchise to release eyeshadows and glittery gold gel to match the island’s in-game currency.
Makeup company NYX launched a limited edition Tetris makeup collection last March, as well.
Xbox has its own nail polish now, as gaming companies welcome beauty deals https://t.co/C0dbsTCUnD
— The Washington Post (@washingtonpost) January 13, 2022
Traditionally, gaming partnerships most often include fast food and energy drinks (aimed at men ages 18 to 30) – do you think it’s a good idea to expand out into beauty deals?