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Xbox Has Its Own Nail Polish Now, As Gaming Companies Welcome Beauty Deals

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Xbox and Nintendo are getting into the beauty game.

Last week, Xbox announced a partnership with OPI, one of the most popular nail polish brands, to unveil colors such as “Achievement Unlocked” and “Heart and Consoul”.

If you buy them, you can unlock in-game content in Forza Horizon 5 and Halo Infinite.

Cosmetics brand Colorpop has also worked with Nintendo’s Animal Crossing franchise to release eyeshadows and glittery gold gel to match the island’s in-game currency.

Makeup company NYX launched a limited edition Tetris makeup collection last March, as well.

Traditionally, gaming partnerships most often include fast food and energy drinks (aimed at men ages 18 to 30) – do you think it’s a good idea to expand out into beauty deals?


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