U2 pulled some pretty out-there publicity stunts in the ’90s, but this one might be the strangest of all – the time they launched a world tour at Kmart.
In February 1997, the band officially announced their ‘PopMart’ tour at a Manhattan Kmart store, taking questions from reporters while they sat in the lingerie department.
Flashback: U2 Launch 1997 PopMart Tour at Kmart Lingerie Department https://t.co/gJzkL8hqGH #Music #MusicNews
— Siglov Freudivan (@DerangedRadio) July 13, 2021
One reporter asked Bono if the stunt meant U2’s music was “flimsy, constructed from cheap materials, is discountable, and ultimately disposable?” Bono’s response: “I agree with everything you say – apart from ‘discountable’.”
That Kmart store – located at 8th & Lafayette – closed down earlier this week.
Have you ever seen U2 live? Which tours have you seen?
