Disney using the force of unboxing videos to hype Star Wars merchandise
Long ago in a galaxy not so far away, selling toys was a lot simpler. Put a commercial on TV. Lure shoppers to Toys R Us. Today, it’s not so easy to attract the attention of digital-savvy kids and their parents, who are watching less television and more online programming.
Star Wars: The Force Awakens – Is Supreme Leader Snoke A Sith?
The Sith are dead. Long live the Sith! With every answer or piece of information we’ve gotten about The Force Awakens, a dozen questions take their place. We suppose that’s the worth of a carefully crafted strategy executed by an expert marketing team, but it’s both amazing and a little frustrating. Recently, we heard more about the Knights of Ren and speculated on their origins, but we still have a lot of to ponder.
Jeremy Renner Deflects on Guardians/Avengers Crossover; We Are Not Convinced
When asked about the potential Guardians of the Galaxy/Avengers crossover that everyone and their secret family has been suspecting, Jeremy Renner put on the evasive maneuvers—which only heightens our curiosity.
Watch the Trailer for ‘The Hobbit’ Trilogy Extended Edition, Hitting Theaters in October
Earlier this month, we learned Peter Jackson’s The Hobbit trilogy would be returning to theaters in October, but it would be the extended edition of each film on the big screen this time, marking the first time the longer editions of the film have played in theaters. However, official details on the screenings were still a little hazy today.
‘True Blood’ Alum Rutina Wesley in Talks to Join ‘Arrow’ for Multi-Episode Arc
“True Blood” actress Rutina Wesley has joined The CW’s hit show “Arrow” for a multi-episode arc, TheWrap has learned. She’ll play police officer Liza Warner, aka Lady Cop, who serves on an anti-vigilante task force. Wesley joins other recently announced stars like “Teen Wolf” actor JR Bourne, whom TheWrap reported exclusively is taking on the role of DC comics villain Double Down for the series’ fourth season.